CAPITOLUL 2. Relațiile publice online ca instrument de influențare 2.1. Procesul de influențare în mediul online Influența socială este o acțiune exercitată de către o persoană sau un grup orienta...

CAPITOLUL 1: Relațiile publice – fundamente și teorii Cel mai nimerit mod de a începe o lucrare de acest tip este prin definirea obiectului de studiu. De-a lungul timpului, relațiile publice au pr...

CAPITOLUL 3. Construcția prezenței online 3.0 3.1 Argument Prezența online 3.0, din punctul meu de vedere, constă într-un ecosistem de canale de comunicare online pe care compania le folosește în...

Yeah, it happened. I managed to get to the great palindromic age of 33. Some people imagine their lives as adults when they are still kids, how their lives would look like. For me, it wasn’t that...

Empowering people is hard. Imposing an opinion, solution or direction might seem like an easier way in hard times. Spoiler alert: it’s not. When you’re starting out a new role or a new project, o...

A few of my friends called me out because I raised the alarm with my previous post of freedom. They said I didn’t offer any specific solutions about how to defend your freedom in democratic regimes...

Freedom For the first time in decades, our freedom is under threat again. This time, it’s not even a human-made one, but a virus that’s infecting people at an accelerated rate. Governments around...

Yes, this a rant about creative energy. I’ve been traveling for work and personal reasons for the past few months, on and off. Sometimes close by, sometimes far away. I’ve also had a very intense, ...

Yes, you. I’m talking to you, the one that wants to win at everything. If it helps, I’ll admit I’m one, too, although this post is a way of toning down that overly competitive self that can drive t...

Over 10 years ago, when I started my professional career, working as an individual contributor, I couldn’t wait to become a manager. It sounded so cool – to have a team, to lead, to create strategy...