“A local currency is used within a defined area and promotes demand for local goods and services. A multiplier effect occurs as the service or goods provider in turn spends the funds locally, with ...

2017 has just started and already there’s a lot of voices in the market placing Artificial Intelligence at the top of predictions and reports from Forrester Research, Gartner, Tractica and venture ...

There is an increasing amount of noise out there about what a growth hacker or a growth manager (please don’t confuse these two!) should do to drive 10x growth in organizations. I’ve seen a lot of ...

I won’t quote the Harvard Business Review article that decisively said that every company needs a growth manager because I think that’s a wrong approach. Only businesses that have a strategic goal ...

When I moved to Silicon Valley, I thought to myself: Man, opportunities will come at me from every corner! While it took me just over two weeks to break into the startup world, others aren’t ...

I have been involved with startups for the past couple of years and one of the most frequent questions that came to both my mind and in entrepreneurship community discussions is how to choose an in...

I was at the Grow with Hubspot conference in London, where LinkedIn’s Jason Miller (Senior Content Manager and author of this huge guide) and Kipp Bodnar (Hubspot CMO) held a fireside chat about th...

I created this project while working as GTM Country Manager for a fintech startup in the UK in 2016, as part of a McKinsey Agility Hackathon. Insight: People perform better when the manager spends...

Even though TechCrunch now has gone tabloid, they still nail it from time to time. This week, I was reading an article on how the digital marketers decided to skip school, reinvent the wheel and di...

title: “You can’t capture micro-moments just like that” date: 2016-01-21 00:00:00 +0000 categories: [Strateg, English] tags: [marketing, multichannel, PR, strategy] author: Titus —- Recently read ...