Fazoli au ales o abordare inedita pentru campania lor de ad-uri.
Involuntar ne consultam mereu atat cu stomacul cat si cu portofelul atunci cand mergem intr-un restaurant sa mancam ceva. De data asta, cei de la Bohan Advertising & Marketing au tradus in mod creativ comportamentul punandu-i la masa cu protagonistul nostru pe stomac si pe portofel. Care vorbesc. Si cu care se sfatuieste.
N-au Fazoli, plecam de aici. Si au plecat 🙂
Au puncte multe pentru impresie artistica si amuzament, iar pe partea de strategie, prin stomac si portofel se sugereaza cele doua puncte principale din atributele produselor Fazoli – bune si ieftine, ca sa faca fericit si stomacul si portofelul.
Enjoy, via adfreak.com
Brigade Thank you! :) And thank you for helping me put thgins into perspective, yeah?@Coco Yes, let’s! I don’t get to hang out with you guys anymore. I didn’t even get to say goodbye to Randy properly last Friday. And now Reg is leaving the office too. Dammit! :( @Ade I knoes. But at least my awesomest entry makes it to the Man Blog! Yay!@Prudence Naaah I think I’m gonna take a break from dating for a while. I think I’m just too weird for guys in this country. (Of course every time I say that I end up finding someone new to date. Ah wells. :P )@Tim HAHA, I know! It was just a tiny prick. And anyway, he’ll get over it soon enough, cos he’s manly like that.@Mia Exactly! Notice how it’s the pearl boys who always have to declare that they’re nerds or geeks or something so they don’t look like total ditzes? Ugh.@Jesters Real nerds do get girls, especially girls who are suckers for smart guys. :D