Update: am confirmarea organizatorilor Golden Drum că lucrarea Saatchi&Saatchi a fost descalificată
Singurele două agenții(bine, trei) românești care au câștigat premii la Golden Drum 2010, până acum, sunt:
Webstyler / GMP, Bucharest cu Timișoreana
Cateoria – Interactive
Timisoreana, a beer with 3 centuries tradition, is market leader in Romania and sponsor of Romanian Football Cup. Lately, Romanian football, once a national pride sport, became anything but football: clubs presidents fighting on TV, players more interested in disco clubs & women than football etc. In this landscape, Timisoreana decided to re-ignite the spirit of football and its genuine values: the ‘true football’. The only territory where genuine values were still alive was the Past with its glorious legends. Therefore, we set up a legendary match: a team of 11 legendary players from the 80’s versus a team of 11 supporters. The ‘legends’ challenged supporters through internet to participate in the recruitment for the match. Fans had to prove their skills, dedication and passion for football through a 2 phases competition in order to reach the first 11. 3 months later, the match was broadcasted on the most important sport TV station, in the opening of the Final match of Romanian Cup.
Saatchi&Saatchi cu Greenpeace România
Categoria – Design and Art Direction
Use of real pictures to tell the story.
Felicitări lor și să vedem cât mai multe agenții românești la gala mare, de sâmbătă.